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TOYAMA MEDICINE

TOYAMA MEDICINE.Display showing the clothes that traditional medicine salesmen used to wear, in the Medicine museum of the Toyama folk-craft village. Located in the west of Toyama City and at the foot of Kureha Hills, this village is a small theme park of Toyama's history and culture. .Medicines manufactured in Toyama were spread by medicine peddlers who were called "Baiyaku-san". They traveled all over Japan bringing medicine boxes to their clients, employing a unique business style known as "Senyo-kori" (Use first, and pay later service), in which a box filled with medicines is placed at customer's home free of charge, and later the customer pays for actual consumption. Today, a lot of Baiyaku-san are still active in Japan..Toyama prefecture is located near the center of Japan and is approximately the same distance from the three largest cities in Japan-Tokyo, Nagoya and Osaka. Toyama's pharmaceutical tradition has a more than 300 years history. As it is located on the Japan sea, it is facing China and has been an importer of traditional Chinese medicine knowledge which it developed through the years. There are now approximately 100 manufactures and over 100 factories in Toyama in terms of pharmaceutical products and Toyama prefecture acquires a steady reputation as Japan's medicine manufacturing base.

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ANDRONIKI CHRISTODOULOU
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TOYAMA MEDICINE.Display showing the clothes that traditional medicine salesmen used to wear, in the Medicine museum of the Toyama folk-craft village. Located in the west of Toyama City and at the foot of Kureha Hills, this village is a small theme park of Toyama's history and culture. .Medicines manufactured in Toyama were spread by medicine peddlers who were called "Baiyaku-san". They traveled all over Japan bringing medicine boxes to their clients, employing a unique business style known as "Senyo-kori" (Use first, and pay later service), in which a box filled with medicines is placed at customer's home free of charge, and later the customer pays for actual consumption. Today, a lot of Baiyaku-san are still active in Japan..Toyama prefecture is located near the center of Japan and is approximately the same distance from the three largest cities in Japan-Tokyo, Nagoya and Osaka. Toyama's pharmaceutical tradition has a more than 300 years history. As it is located on the Japan sea, it is facing China and has been an importer of traditional Chinese medicine knowledge which it developed through the years. There are now approximately 100 manufactures and over 100 factories in Toyama in terms of pharmaceutical products and Toyama prefecture acquires a steady reputation as Japan's medicine manufacturing base.
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